What you will learn / 學習目標
情緒識別與語義分析
Transition from demographics to real-time intent-based profiling.
非結構化數據挖掘
Extract "Digital Fingerprints" from social media and CRM logs.
合成受眾模擬測試
Test strategies using AI-driven Synthetic Users (Digital Twins).
預測性 LTV 建模與預警
Forecast Customer Lifetime Value and prevent churn with AI.
Target Audience / 課程受眾
👤
PR Managers
需實時監測品牌聲譽並快速應對潛在公關危機的主管。
📱
Social Operators
面對多平台經營壓力，需快速適配內容格式的小編。
📈
Brand Strategists
期望透過大數據文本分析優化定位與傳播策略的品牌專家。
Professional Skills / 核心技能
Sentiment Analysis
Social Listening
PR Crisis Management
Natural Language Processing
Reputation Monitoring
Curriculum / 課程大綱
01
社交監聽基礎與情緒分析原理解析 / Introduction
Understanding semantic intelligence to categorize unstructured text into positive, negative, and neutral categories.
02
建立自動化輿情監測與數據採集工作流 / Workflows
Setting up automatic real-time brand monitoring pipelines across mainstream global social networks.
03
公關危機的實時預警與極速響應機制 / PR Crisis Alerts
Adhering to strict risk alerting guidelines to prevent potential public relations emergencies.
04
深度案例：如何從百萬評論中提煉黃金洞察 / Case Study
Transforming unstructured text into quantifiable graphs and strategies for growth leads.
Recommended Path / 延伸學習路徑
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